Vigore
Case Study
PROJECT GOAL:
For this project, we were asked to design a sustainable package for a men’s product of our choice. The design had to incorporate Futurism style and design elements.
PROJECT EXPERIENCE:
I honestly never designed a product aimed towards a male audience before, therefore, to understand what a possible male consumer could be looking for when buying a product, I created a persona. The persona includes basic information about the person, such as their age, location, interests, and things they love and dislike.
With that in mind, I thought it would be interesting to design a brand for a men’s leave-in conditioner. I honestly don’t see a lot of hair products (outside of common products, like shampoo and conditioner) that promote hair care for men, so I thought it would be a fitting product for this project. To help me explore some ideas, I created a mind map. The mind map focuses on the branding of the product (including terms related to masculinity and Futurism) and different types of sustainable packing. I also created a mood board that visually expresses my exploration.
The next step was sketching ideas for the product’s logo and pitch. For the logo design I made a man’s side profile, making sure to make it look geometrical. I added gradients to the face to make it look like shading, as I noticed that lots of Futurism art pieces had that. For the company’s name, I decided to go with a masculine word: “vigore” (vigor). For the product design, I wanted a cover that was clean and simple. I added a speck-like texture to the blue rectangle, and also included a “aluminum bottle 100% infinitely recyclable” label. I also used a simple color palette. One that used lots of blues, grays, tans, and hints of red. For the fonts, I chose some that looked clean and legible.
PROJECT OUTCOME:
I honestly really struggled with this project. I had a hard time understanding the Futurism style and choosing elements that would best fit the product I chose. Although I did struggle with the overall style of the design, I am proud of the end product. I was able to achieve a design that was clean and masculine, and I hope it’s appealing for possible customers to buy this product if they ever saw it in stores. I learned a lot about the Futurism style and I hope to incorporate said style in future projects as well.